FUNSCROLL: Escaping the Doomscroll trap

We are hostages of Doomscrolling

Doomscrolling is the most common practice in present-day internet usage. It is born out of the impositions of algorithms, formats, and consumption habits intentionally designed by social media. A system of passive consumption whose interactivity is never direct; its sole function is data harvesting and the creation of an intimate user profiling that ultimately weaponizes this information for commercial ends.

Social media mutated from being public meeting grounds to shopping malls, where almost every visual stimulus we receive upon visiting comes with a price tag attached. Trapped within this dynamic of passive consumption, humans are subtly stripped of not only their quality of living beings, but also their autonomy.

The user does not choose what to see; the algorithmic machine makes the decisions for them and serves them on a silver platter, entirely devoid of bidirectionality or autonomy. This aligns strictly with the interests of the corporation behind the algorithm: dictating how they want the user to react, always in function of data accumulation, with the ultimate goal of exposing them to the most commercially enticing advertising possible.

This usage is deeply constrained in its interactions. The author of the posts cannot choose how people will interact with what they publish; they are restricted to a series of predefined, unmovible responses: like, comment, save, and share. Beyond those boundaries, there is no other way to establish an action between the user and the author.

This dynamic is intentional: it conditions users to act in specific, repetitive ways over and over again, closing the door on any other type of relationship with the published content. It also conditions the creator to adapt to these limited actions, forcing them to measure the impact of their work under these arbitrary parameters invented by tech companies, parameters that, in an abstract sense, are entirely devoid of meaning.

The addictive habit of doomscrolling

Another defining characteristic of this problem is that, over time, it shifted from a form of consumption into a habit that ultimately hardens into an addiction. A silent, pervasive addiction that a massive percentage of social media users fail to recognize, despite it being right there.

The emptiness people feel in moments of waiting or leisure when they don’t have a phone in their hand that acts just like a pacifier or a cigarette, is a severe symptom. The doomscroll demands limitless, passive attention for hours; it simulates a hijacking or an act of hypnosis, draining the user’s autonomy.

This passive consumption is entirely unproductive intellectually and can even turn negative emotionally. A scroll session leaves no memory traces; after hours of receiving all kinds of unstructured and randomized information, we are seldom capable of remembering what we saw.

The sole exception to this rule is rage-bait, which does get stamped into memory, anchored to a negative and destructive sentiment. The doomscroll ultimately results in an activity of numbing down that rarely contributes anything constructive to the individual.

It is a complete waste to limit human interaction with a device that possesses the capacity to receive an input, contrary to any unidirectional format where the user has no way of relating directly and immediately to what they consume, unable to explore it or touch it digitally.

The design of these interactions tames user behavior into something repetitive and predictable, forcing it into a pattern that eventually petrifies into a habit. When an interface invites you not only to interact actively with it but also to step outside of it in favor of the implicit exploratory experience that the internet possessed in its early days, it becomes a direct threat to platforms whose sole objective is to never let you leave, keeping you repeating the loop they impose through their UI.

NO WAY OUT

It is public knowledge that using external links on social media, though not overtly stated, is heavily penalized. Dropping a signal for the audience to leave the platform and interrupt the scroll or the swap of stories amounts to a sin within that system.

Perhaps because they know that if a user clicks that link, they might suddenly find something far more interesting than what they were watching before, or it might lead them to a competitor’s platform, or simply shatter the loop that must be constantly repeated to feed the addiction, subsequently losing the attention capital that was meant to be funneled into advertising.

It is a form of digital kidnapping: attention is locked inside a single place where the user actually holds the keys to get out, but has been so deeply conditioned to confinement that the moment they step inside, they forget the key even exists.

Social media do not want the user to leave; their target is retention. It is no coincidence that one of the most vital metrics in today’s analytics is precisely retention. It highlights how unappealing the content posted by the user is, slowly dragging them to adapt to a scheme of attention-seeking at all costs where the initial intentions of the author’s proposal become entirely disfigured.

FUNSCROLL: The Alternative

FUNSCROLL presents itself as an alternative to the doomscroll. True to its name, it invites an experience that harks back to playfulness, not condemnation. It is the creation of new digital interfaces liberated from repetitive interaction loops.

Within the FUNSCROLL, the logic of use is entirely free: scrolling from bottom to top, top to bottom, discovering unexpected interactions, and incentivizing the user to exit the interface. The intention is to build a space where the premise goes far beyond the merely informative and where the act of viewing becomes a lived experience. Its proposal stands much closer to artistic creation than to an informational portal.

The freedom of the useless

By default, it is a space without concrete goals, refusing to yield quantifiable results. The success of a digital space like this is impossible to gauge, as there are no metrics to measure playfulness, discovery, happiness, or curiosity. Standard analytical data tends to be cold and soulless.

FUNSCROLL fosters the freedom of the useless. In a present dictated by funnels, leads, conversions, and CTAs, here, the useless interactions that generate nothing but wonder or curiosity without any commercial objective whatsoever are fiercely welcomed. The door is thrown open to incoherence and the absurd, should the author choose to play with those concepts.

It walks hand in hand with leisure, those moments where the human being does not need to be productive; moments meant to nourish our lives that have been squandered by the enforcement of the doomscroll.

The ideal of the FUNSCROLL proposes new ways of relating to the internet and the devices we use every single day, inspired by the exploratory freedom and the interactive mystery of how Web 1.0 was once experienced. It shatters algorithmic logic and liberates our digital existences from the mathematical grid. It trades the addictive habit of the doomscroll for a voluntary experience.

It is a call to the creative manifestation of our identities, ideals, or projects on the internet. A manifestation that, on the other side of the screen, invites the user to interact with displays in alternative ways, hijacking the already established habit of the scroll to experience it non-linearly.

Incited by jumps between links that enrich and expand the initial exposure. The goal, if there is any beyond broadcasting this idea, is to create entirely new sets of uses for all those devices which, despite being packed with an almost infinite array of tools and possibilities, the dominant apps have successfully managed to domesticate the user into spending the vast majority of their usage locked inside 3 or 4 platforms.

Humanizing the Screen

Interactivity is movement and movement is life. A funscrolleable interface is characterized by recognizing that there is a human on the other side, not a passive consumer. By embracing this principle, a vast horizon of possibilities unlocks for the user: discovery, surprise, and everything capable of generating nourishing and positive sensations within them.

The user thus becomes part of the interface’s choreography, like a dance act where the audience is invited to dance along too. The experience is bidirectionally built; the author offers a universe where the user can be an active participant.

Cultivating a different set of behaviors between the user and the screen will prove beneficial, as it represents a clean break from the habit of scrolling passively and interacting with others through a restricted set of actions dictated by corporate platforms.

Inspiring ideas for FUNSCROLL design

The FUNSCROLL interface can move in all directions: from top to bottom, from the center downwards or upwards, from the left corner to the right, backwards, in slow motion, or at high speed. The scrolleable exploration of space has the liberty to defy vertical scrolling as the solitary way of interacting with a screen. It demands manual actions: click, tap, a constant manipulation of our devices.

Sensations take center stage: rather than seeing a website, we feel the website. Anything that sparks an active, voluntary impulse from the user replaces the doom with fun, with curiosity, with a sense of fascination.

The FUNSCROLL Glossary

Dancescroll

The act of scrolling becomes a carefully designed choreography between the interface and the user.

Slowscroll

The rhythm of the scroll is intentionally decelerated to evoke alternative perceptions of time.

Smartscroll

Scrolling and interacting with the screen driven by wit and curiosity.

(not) Infinite scroll

Crafting a long scrolling experience that, while taking time, eventually reaches a definitive end. Giving the experience a sense of closure.

Orientationscroll / Tilt-interaction

The act of physically tilting or rotating the device to alter the flow of the scroll.

Responsiveness & FUNSCROLL

Devices equipped con gyroscopes and accelerometers, such as smartphones and tablets, hold massive potential to exploit deeper systems of interaction.

Non-Verbal Communication

The premise of this website is to communicate as much as possible using as few words as possible (save for the integration of various embeds). It positions non-verbal communication as the core axis of the experience.

Within the timeline section of the page I chose to represent my life milestones and artistic achievements using emojis.

The Living Archive: An Anti-Portfolio

I hijacked the space to showcase almost the entirety of my artistic work from 2003 up to the present day; however, the website does not aim to function as a traditional portfolio. Instead of structuring a systematized, rational archive, I opted for a living, mutating ecosystem that unfolds its branches in tandem with the user’s movement.

Creative process: Canvas

In aesthetic terms, I stepped into an improvisation process through iterations of colors, assets, animations, and spatial positionings. The chosen elements found their place and rhythm organically. It was a direct battle against the implicit mathematical logics of web design.

Shattering the UI

The lack of logic and order are anchored by two fixed elements that shadow the scroll: a spinning disco ball that serves as a traditional menu and a floating island with my head peeking from behind it.

Deprived of predictable UI affordances like the like heart, the save bookmark, the comment bubble, or other layout staples like the hamburger menu, the user encounters a void similar to that of the primitive web of the nineties.

Suddenly, they must adapt to the language of this new country in the most intuitive way possible.

Always Under Construction

This website operates under the “always under construction” philosophy, untethering it from defined formats. The plan is for it to constantly feed, alter, and redefine itself over time.

So…what is FUNSCROLL?

FUNSCROLL is whatever the creator wants it to be; it has no rules or limits, only sources of inspiration. It presents itself as the possibility of cracking open a rift in the monotony of our daily device usage. To reclaim play is to reclaim autonomy. To break away from the logic of passive consumption and the algorithm is an act of digital disobedience.